In our experience, the prediction of success for any idea is very difficult. And in that knowledge vacuum, people sometimes unconsciously use place holders to describe why they
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Companies we’ve been working with are gaining traction by tackling the problem of quantifying and enhancing intangible success factors. Both WholeStory (http://tellyourwholestory.com/) and CirkledIn (https://www.cirkledin.com/ know that providing a deeper, fuller picture of someone means including those difficult to capture intangibles rather than a standard resume or an application letter.
This article, which I encourage you to read, goes to the heart of what it means to be smart and rise to the inevitable challenges.